AI assessment for digital marketing skills
Rubric-graded, human signed-off. Not a quiz generator.
Free plan - no card required.
Scorafy is the assessment-feedback layer for digital marketing bootcamps and academies. It reads a learner's actual submission - a campaign plan, a written strategy, ad copy, a performance analysis or a recorded presentation - then scores it against your own rubric with cited evidence taken from the work. An instructor reviews every result and signs off before it is recorded, so no judgement is made by software alone. It is not an LMS or an ad platform - it reads the submission the way an instructor would and handles the grading and feedback alongside the tools you already use.
What you assess for digital marketing skills
- Setting a clear objective and the right success metric for a campaign, rather than chasing vanity numbers
- Audience and channel choice, including whether the targeting and channel fit the objective and budget
- Quality of the creative or copy, including a clear message, relevant offer and a proper call to action
- Reading campaign performance honestly, including what worked, what did not, and what to change next
- Justifying the strategy and the spend, and explaining the reasoning behind the trade-offs made
A worked rubric criterion
You define the criteria and levels. Scorafy grades each answer against them, with the evidence.
Criterion
Analyses campaign performance and recommends a next step
Why a quiz won't cut it
A quiz can check whether a learner knows what a conversion rate is, but it cannot show whether they would set the right objective, write a campaign that fits an audience, or read the results without fooling themselves. Marketing skill lives in judgement and reasoning - the strategy, the trade-offs, the honest read of what the numbers mean. That only shows up in the actual work and how they justify it. Scorafy grades that open-ended evidence against your rubric, so you assess the thinking, not the definitions.
Written, video, audio or file
A recorded presentation is useful for marketing because pitching a plan and defending it is part of the job. A learner can upload a recording where they present a campaign strategy and answer the "why", plus the written plan and creative as files. Scorafy assesses the spoken pitch alongside the documents against your rubric, so a learner who presents and justifies their strategy well is assessed on that, not only on the deck.
A qualified person signs off
Scorafy drafts the scoring against your rubric and references the evidence. A qualified assessor reviews every result, overrides anything, and finalises it. The AI score is kept alongside the human-final score as an audit trail, so no decision is solely automated and every result can be explained.
Compliance and defensibility
Bootcamp results affect whether a learner is signed off as job-ready, so the human check matters. Scorafy is built compliance-first under the GDPR and the EU AI Act. An instructor reviews and signs off every result - there is no solely-automated decision about whether a learner has met the standard. Every score keeps an audit trail showing the cited evidence and the instructor who confirmed it, which is what you show learners or an accreditation body when a result is questioned.
Frequently asked questions
Can Scorafy assess a campaign plan and a recorded pitch?
Yes. A learner can submit a written campaign plan, the creative as files, and a recorded presentation. Scorafy assesses all of it against your rubric, cites what supports each judgement, then an instructor reviews and signs off.
Does it connect to ad accounts to check real results?
No. Scorafy does not connect to ad platforms. It assesses the learner's plan, analysis and reasoning against your rubric. If your task uses real campaign data, the learner includes it in their submission and Scorafy assesses how well they interpret it.
Does software decide whether a learner passes?
No. Scorafy drafts the scoring against your rubric and shows its reasoning, but an instructor reviews, can override any score, and signs off before the result is recorded. No pass decision is made by software alone.
Is Scorafy a marketing or LMS platform?
No. Scorafy is the assessment-feedback layer. It grades open-ended marketing work and gives feedback against your rubric, and it works alongside whatever delivery and marketing tools you already use.
See it on your own rubric
Start free, build one rubric, and run a real submission through it before you decide.